Affiliate Marketing Tutorial 23 | Clickbank | How to Write Winning Email Subject Lines that Get Opened!
In this lesson you’ll learn how to write winning email subject lines that get opened.
The first thing that all good subject lines need to do is dodge the spam blockers, and that involves cleansing them of words that will almost certainly guarantee filtering.
Some of the worst offenders include:
- Buy now
- 50% off!
- Click Here
- Call now!
- Earn $
- Eliminate Debt
- Double your income
- You’re a Winner!
- Search Engine Listings
And that’s just a small portion – you can find comprehensive lists of words that tend to trigger the spam filters just by Googling “words blocked by email spam blockers”.
Another thing that really gets spam filters into action is using all capitals; super short subject headings are also likely to get their attention.
In our experience, not only are longer subject lines less likely to be picked up by spam filters, they also have better open rates! As a general rule, approximately 50 characters is a good length.
Additionally: Emails get opened more often when the subject heading gives a good indication of the content – silent and mysterious is not the way to go here. By all means provide some intrigue, but don’t make people guess too much — they’re not likely to bother!
- “Six Tips for Beautiful Wedding Flower Arrangements” is much better than:
- “John, open this email now. It’s important!”
Very occasionally, the latter approach does work, but it must be used very, very sparingly. Ideally, the ‘mystery’ subject heading should be part of a launch campaign or a series of emails, so that people already have a fair idea of what to expect.
Most of the time it’s best to leave people in no doubt as to how the email will benefit them.
Make it personal
It’s harder to ignore emails that are addressed to you personally, even when you realize it’s just a marketing tactic!
We highly recommend putting the first name tag from Aweber into your subject headings every now and then. Don’t go overboard obviously, but personalizing two-thirds of the emails you send is a sound strategy.
Use a number
For some reason people just love a subject line (or any kind of heading for that matter),that contains a number. possibly because it just gives them some certainty regarding the benefit of what they are about to read.
“6 Tips”, “5 Essentials” “10 Things to Love About…” — whatever the exact reasons behind it, most people can’t help but find this type of subject line very appealing.
Ask a question
You can mix your ‘number’ subject lines up with another type of winning heading: the question.
For example: “Abby, does your dog jump up on people?”
Asking a question gives people pause for thought and is another proven way to get them to open the email.
Use “punchy” phrases
People are more likely to read emails that sound like they are going to be exciting. How do you make an email sound exciting? You use punchy words and phrases.
Some to try are:
- “high octane”
- “cutting edge”
- “essential secrets”
- “powerful tips”
- “a simple trick” — this one isn’t particularly punchy, but it’s nonetheless effective.
Put these phrases into your subject line and you get something that’s hard to resist:
- ‘7 high octane strategies for doubling your eBay sales’
- ‘5 cutting edge secrets to attracting women’
- ‘Essential strategies for winning back your Ex’
- ‘Eight powerful tips to double your French vocabulary’
The good news is you don’t even need to come up with all these high voltage words yourself. There’s an excellent thesaurus-style book called “Words that Sell“, which is a very handy companion guide for all copywriting, especially catchy subject lines.
The time factor
Everyone worries about not having enough time and this is a great concept to play on in your email subject line.
These are subject lines that appeal because they either help to give people more time: “Double your conversion rates in just 2 hours”; or make people worry that they are running out of time: “Only 11 hours left to get the ultimate dog package”; both are very successful.
If you are doing a live launch then the limited quantity factor can also be highly motivating for your readers; for instance:
“eBay Success Secrets is now live, only 474 left!”
In this lesson we’ve looked at useful email subject lines;
Email subject lines that are likely to get you filtered into spam include:
- Those containing certain keywords
- Subject lines with all capitals
- Really short subject lines
Subject lines that are likely to get your email opened include:
- Descriptive subject lines; 50 characters is the recommended length
- Personally addressed subject lines
- Subject lines that contain a number or a question
- Subject lines that contain “punchy phrases”
- Emails that cause a sense of urgency or involve time.
Learn something new? Share it with your friends!
Hown To Make Money Online With Affiliate Marketing | Clickbank | Affiliate Marketing For Beginners
How To Make Money Online With Affiliate Marketing- Discover How You Can Make Over $900 This Week
How To Make Money Online With Affiliate Marketing- Real Life Case Study Made A $468.97+/ Month
How To Make Money Online- Bank An Easy $330+/Mo Passive Income From EACH Of Tiny $10 Investments
Social Media Manager Job | Facebook Jobs | Twitter Jobs| This Single Mother Makes Over $700 per Week
Affiliate Marketing For Beginners Guide- Make $121.71 Per Day With FREE Traffic, Plus FREE Software
How To Make Money Online With Facebook – Youtube | Software For Affiliate Marketing | Work From Home Jobs
How To Make Money On Facebook- OCTOSUITE | Facebook Tool Software- Best Way To Make Money From Home
How To Increase Website Traffic- Free Traffic Source Up to 16,364 Targeted Visitors Per Day
Make Money Online With Affiliate Marketing | Clickbank- Just Follow These 3 Simple Steps, I Have Make $200 In 20 Minutes Daily
How To Make Money Online With Affiliate Marketing | Clickbank | $1k/day With Free Traffic Keywords
Make Money Online Affiliate Marketing- Set Your Instagram and Bring In Traffic, Leads & Sales Today
Learn How To Make Money With JVZoo | JVZoo Academy | Make Money Online With Affiliate Marketing
Complete ConvertKit Tutorial 2017 | Build Email List Fast | Best Email Marketing Services
Affiliate Marketing For Beginners | Clickbank Tutorial | Make $2,293.26 Per Day From My Laptop
Make Money Online Affiliate Marketing For Beginners |Clickbank |$2,228 Weekly By These 4 Simple Step
Make Money Online From Home | FREE DotComSecrets Book | Underground For Growing Your Company Online
Ship Your FREE Book DotCom Secrets Now | Growing Your Business Online | Make Money Online From Home
Affiliate Marketing For Beginners | Make Easy Money Online $900 This Week With Affiliate Marketing
Affiliate Marketing For Beginners | Fastest Way To Make Money Online Affiliate Marketing | Clickbank
Stop Anxiety and Panic Attacks Fast – Barry McDonagh | Natural Treatment, Overcome Panic and Anxiety