How to Build Backlinks Effectively
Backlinks, or incoming links, are links a webpage receives from other webpages. Most search engines use the number of backlinks a website receives to rank the page. The more quality backlinks associated with a site, the higher ranked it is and the closer to the top it will appear in a search. This makes it fairly obvious why backlinks are important as a marketing strategy.
A higher backlink score associated with your website can give your business much more exposure, even though it all depends on the quality of backlinks. It is important that backlinks are received from webpages related or relevant to yours as well as from credible sources and pages that already have a high Page Rank. But how can you control your backlinks and do so in a manner that will be picked up by the search engines?
- The aim of trying to build backlinks to your business website is to rank better in the search engine results pages and drive more organic traffic.
- Blogging is a very effective way of driving traffic to your site. If you have an interesting blog, people will not only tell others about your blog, they will also return to read fresh content regularly. Backlinking from your blog to your business website is a good strategy.
- Providing links to your site on social networking sites with a little blurb about your site will “get the word out” about your business and drive people there.
- Guest blogging is very popular and is a good way to obtain reputable backlinks with high PRs. Search the Web for already-established blogs related to your niche, then write quality content and ask blog owners to publish it.
- You can create a forum where you discuss a pro/con argument, or you can join other forums related to your niche. Take a side and argue it and see what responses you get. People who post on forums will come back regularly to see the responses to their comments. Include a link to your website in your signature.
- Offer free eBook links, free themes or templates, free whitepapers or other free items. Change the free offering regularly. Always include a link to your website in your free offerings.
- Offer video how-tos that you believe to be valuable to your customers. Post these on your blog, YouTube, Vimeo, and similar platforms with a link back to your business site.
- Article marketing seems to be a very effective way to build backlinks. Using a service such as EzineArticles, one can post relevant articles and link back to one’s website.
- Become an expert in the online community. Answer or comment on posts with an authoritative voice. When you do so, advertise your name and link it back to your website. Yahoo! Answers is one place where this works well.
- Create a link wheel that will consistently lead back to your website. It should also lead to other very reputable websites as well. This will place your website on par with other highly ranked sites.
- Only relevant backlinks will improve your search engine ranking. Irrelevant backlinks can actually harm it. If you already have some backlinks from spammy websites, link farms, or any other irrelevant or harmful websites, you can remove them by using the Google Disavow Links Tool.
The Bottom Line
Remember to try to backlink from sites that are already highly ranked. These are given more “weight” when it comes to evaluating your Page Rank. Make sure to join as many relevant forums as possible and continually post, answer questions and, of course, promote your business with a link. If your answers seem useful to the forum members, they will be much more likely to click on your link.
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